As cryptocurrencies become more widespread around the globe, one of the world’s most prominent watchmakers, Breitling, has jumped on the bandwagon and started accepting digital currencies as a form of payment.
Indeed, Breitling has entered into a partnership with BitPay, one of the world’s largest providers of cryptocurrency payment services, to allow customers to purchase its wristwatches and straps using crypto, the payment provider announced on June 28.
According to the luxury watchmaker’s website, BitPay supports payments made in Bitcoin (BTC), Bitcoin Cash (BCH), DogeCoin (DOGE), Ethereum (ETH), Litecoin (LTC), Wrapped Bitcoin (WBTC), and five stablecoins: Binance USD (BUSD), Dai (DAI), Gemini Dollar (GUSD), USDP, and USD Coin (USDC).
In other words, customers will be able to use these digital currencies to purchase any of the watches on Breitling’s website, where the prices range between $3,300 for the Endurance Pro watch and $53,560 for the high-end Premier B21 Chronograph Tourbillion 42 Bentley.
This means that, at press time, the latter was worth over 2.5 BTC, as Bitcoin traded at $20,797, up 0.33% on the day, but down 3.32% across the previous seven days, as per CoinMarketCap data.
Luxury watchmakers fancy crypto
It is worth noting that Breitling is not the first luxury watchmaker to allow crypto purchases. In fact, Finbold reported in mid-May on Tag Heuer announcing the rollout of crypto payments for all online purchases on its United States website.
In mid-June, the Swiss watchmaker also introduced a new feature for its Connected Calibre E4 smartwatch, which turns it into a non-fungible token (NFT) viewer for customers to show off their digital art collections with verified proof of ownership.
Finally, another luxury Swiss watchmaker, Hublot, has followed suit, announcing on June 21 the launch of 200 limited-edition luxury watches that customers can buy online with select cryptocurrencies, also through BitPay.